The model of the customer-orientated bureaucracy.

Masters Level Paper- (1350-1500 words)

IDENTIFY the key elements of what Korczynski (2002) terms the model of the customer-orientated bureaucracy.
Provide EXAMPLES of how you would apply HRM techniques to balance the tensions between the demands of bureaucracy 
(e.g. efficiency through measurement)and customer service. 
ARGUE to what extent you see the Resource Based View of the firm being useful in this HRM balancing act.

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