Research Scope

Research Scope

One of the first things you need to do as a researcher in order to find relevant and reliable information is to have a sound understanding of what you are looking for. Otherwise, you may spend a lot of time finding trivial information that even the best JEOPARDY! contestant would not use. Fully comprehending the scope of the research needed enables you to ask the right questions that will lead you to the reliable information you need. This topic covers topic selection for this assessment to help you begin the business research project.

This topic addresses the following competencies:

  • Competency 318.2.2: Business Research and Presentation
    The graduate conducts business research and develops business-related presentations appropriate to specific tasks.
  • Competency 318.2.3: Organizational Communication
    The graduate can determine appropriate uses for specified types of organizational communication.
  • Preparing for and Conducting Research

    Are you familiar with the adage “garbage in, garbage out”? It is as true with making business decisions based on research as it is for managing computer databases. That is why knowing how to do secondary research is critical to gathering reliable information to base important decisions on. This topic will help you see the importance of effective business research for your business report and presentation as well as enable you to learn efficient ways to gather and evaluate information.

    This topic addresses the following competencies:

    • Competency 318.2.2: Business Research and Presentation
      The graduate conducts business research and develops business-related presentations appropriate to specific tasks.
    • Competency 318.2.3: Organizational Communication
      The graduate can determine appropriate uses for specified types of organizational communication.
    • Report Organization

      Business reports are a very important form of business communication. They are used for a variety of purposes and objectives and provide the audience with information that can be critical to decision making with the organization. As you start your business report, think about your audience and purpose for writing this report. Is the purpose to inform, to persuade, to investigate, etc? Understanding your purpose and your audience are critical to creating a successful business report.

      This topic addresses the following competencies:

      • Competency 318.2.2: Business Research Presentation
        The graduate conducts business research and develops business-related presentations appropriate to specific tasks.
      • Competency 318.2.3: Organizational Communication
        The graduate determines appropriate uses for specified types of organizational communications.
      • The Business of Writing

        With the research finished and a plan for how to construct the main ideas in your business report, it is time to begin focusing on the writing of the report itself. In this section, you will study techniques for effective writing and report construction.

        This topic addresses the following competencies:

        • Competency 318.2.2: Business Research and Presentation
          The graduate conducts business research and develops business-related presentations appropriate to specific tasks.
        • Competency 318.2.3: Organizational Communication
          The graduate can determine appropriate uses for specified types of org
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