New Venture Creation and Business Planning

N1508 New Venture Creation and Business Planning
Project Report [3000 words]
Title
Project report
The aim of the project is to identify an entrepreneurial idea and its connected opportunity and to develop a short business plan accounting for the key aspects related to the set-up of your venture. The plan should be of no more than 3,000 words (pictures, diagrams, tables excluded) and should cover the points described below:
1. VENTURE OVERVIEW (750 words)
What problem, need, want, or challenge does your entrepreneurial idea and its connected opportunity address? What would the initial product/service offering be? How do you plan to enter the market and run the business? Describe it briefly.
2. MARKET AND COMPETITION ANALYSIS (750 words)
How large is the market for your product/service? Where is your market located? Who are your competitors and what will you offer that they do not? What will your marketing and sales strategies be? Describe them briefly.
3. OPERATIONS AND MANAGEMENT TEAM (750 words)
How will  you organize your key activities (from logistics to service delivery where it applies)? Will you involve external partners? How many people will you need to run the business? How will you hire and compensate them? Who will be in charge of managing the venture?
4. FEASIBILITY:FINANCIAL PLAN AND CRITICAL RISKS (750 words)
Does this venture make sense from a financial standpoint? Provide detailed projections reflecting the venture’s anticipated financial performance (expenses, returns, cash-flows) and break-even point, relying on a realistic set of assumptions.  Identify critical internal and external risks associated with the venture and suggest strategies to overcome them.
Marking Criteria
INDIVIDUAL PROJECT Mark 1. VENTURE OVERVIEW (750 WORDS) 25% 2. MARKET AND COMPETITION (750 WORDS) 25% 3. OPERATIONS ANDMANAG. TEAM (750 WORDS) 25% 4. CAN YOU DO IT? (750 WORDS) 25% TOTAL 100%

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