Read Case 10 titled “Eastman Kodak’s Quest for a Digital Future”, located on page 568, in theCases to Accompany Contemporary Strategy Analysis section of the textbook. In this assignment, you will determine Eastman Kodak’s top advantage(s) and recommend alternative strategies that Eastman Kodak could take in order to beat its competitors.
Write a three to five (3-5) page paper in which you:
- Evaluate the importance of innovation for the long term survival of a technology company. Next, recommend an overall strategy for Eastman Kodak in order to foster innovation in the company. Provide a rationale for your response.
- Speculate on how you would expect the industry to evolve over a period of five (5) and ten (10) years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Provide a rationale for your response.