Read Case 10 titled “Eastman Kodak’s Quest for a Digital Future”, located on page 568, in theCases to Accompany Contemporary Strategy Analysis section of the textbook. Based on the case, you will perform an industry analysis and develop a strategy for the CEO Antonio Perez to help shape Eastman Kodak’s future as it emerges from its Chapter 11 bankruptcy.
Write a three to five (3-5) page paper in which you:
- Define strategy and examine how the definition of strategy fits Eastman Kodak and its situation. Support your response.
- Summarize the main strategies that Eastman Kodak’s management took leading up to this company’s bankruptcy.