MGT 500 (New) Week 10 Assignment 3: Leadership of Richard Branson

Due Week 10 and worth 360 points
Using the Internet or Strayer University databases, research the leadership style and characteristics of Richard Branson, Virgin Group.
Write a six to seven (6-7) page paper in which you:
  1. Assess the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Provide support for your rationale.
  2. Given that The Virgin Group has been described as a fast-growing entrepreneurial company with many facets to the group, suggest how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multifaceted organization like Virgin.
  3. Determine two (2) key ways in which Richard Branson is likely to motivate employees in order to achieve his goals for the Virginia Group. Indicate whether or not his approach is likely to work in a different organizational setting. Provide support for your rationale.
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