Johnson & Johnson

Outline for the Individual Assignment

*Address each part directly and concisely, but with some explanation.
*Include a list of resources (at least 3), using APA format for citing and list at end. Be sure to cite all sources of information included within the paper.
*Try to limit this assignment to about 3-5 double-spaced pages (use complete sentences and subheadings).

I. Give a brief overview of your group’s company/marketer and their current situation.
a. Describe the basic business, including the mix of products/services being offered.
b. Include some strong and weak parts of the company/marketer
c. Include some key trends in the industry or marketing environment (external to the company).  * See exhibits 3.3 and 3.5 for ideas/examples.

II. Identify/profile the company/marketer’s primary target markets and how the company/marketer positions its brand(s) (i.e., what image it wants each brand to have in the minds of the target market customers).

III. Based on your early findings, identify some key marketing issues facing the company/marketer and some possible marketing strategies that could be used to improve success.

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