As a business manager, you will often be asked to evaluate and expand current business and marketing models. For this task, you will be selecting a business that has no current online system or that would like to expand its online presence.
When selecting a company, you should consider the types of services or products that the company offers and how they would translate to an online environment. For example, it would be easy for a book store to sell books online. However, a beauty salon would have a harder time. Though the salon might be able to sell services online, customers would actually have to go to the physical location to receive the service. Whatever type of company you choose, make sure it fulfills the objectives of the task.
Note: Any information that would be considered confidential, proprietary, or personal in nature should not be included. Fictional names could be used instead of the actual names of people, suppliers, the company, or other identifiable information. Also, company specific data, including financial information, should not be included, but should be addressed in a general fashion as appropriate.
A. Develop a proposal for an online business expansion in which you do the following:
1. Discuss how the product or service that the business offers will be viable in an online environment (e.g., market demand, business functionality). The work should present how well the business would perform.
2. Assess the current online competition for the business product or service, including positive and negative aspects of at least 2 online competitors.
3. Develop three to five online marketing strategies directed at your target audience.
4. Discuss two to three ways that you will use social media tools to expand your business’ web presence.
B. When you use sources, include all in-text citations and references in APA format.