Instructions for the Final Exam:

You should not discuss this case with anyone, the final exam must be completed individually.

The final is due before the deadline indicated on the course calendar. You may submit your final early, but no late submissions beyond the grace period will be allowed.

Follow the same formatting instructions that we have been using all semester. There is one exception. For the final, you are limited to six pages of text rather than the usual two page limit. You are still allowed appendices to show your calculations beyond the the six pages of text.

Your solution to the case needs to be internally consistent. Your recommendations should logically flow from your analysis. Use the four extra pages that you have to explain your analysis and explain how your recommendations are based on that analysis.

Any questions about the final should be posted to the Final Exam Discussion Forum by the deadline on the course calendar. Those inquiries should be limited to 1) clarifications of the case questions, 2) terms in the case, or 3) instructions for the final.

The exam is a test of your ability to apply concepts that you have learned over the course of the semester. You should not ask questions about the specifics of your own analysis. Do not post parts of your analysis to the discussion board and ask if it is correct. You should not ask where in the case you can find the data that you need, or how to complete the calculations.

Good luck on your new position!

TruEarth Foods Case Questions
A. Current Situation (4 points possible)

Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?

B. Forecast (4 points possible)

Using the forecast model for pasta shown in Exhibit 5, what is your forecast of demand for pizza?

C. Consumer Perceptions (4 points possible)

What can the TruEarth team learn from Exhibit 6 about how consumers view pizza?

D. Marketing Research Results (4 points possible)

How do the pizza concept test results (Exhibits 7 and 8) compare with the findings for pasta (Exhibits 3 and 4)?

E. First Mover Advantage (4 points possible)

Is there a first-mover advantage in pizza similar to fresh pasta?

F. Interest in Pizza (4 points possible)

How do you interpret the findings in Exhibits 9 and 10 to evaluate interest in pizza?

G. Recommendation (6 points possible)

Would you launch the pizza? Describe your strategy giving consideration to all parts of the marketing mix. Be specific and complete.

If you decide not to launch the pizza, provide a plan to increase the sales of TruEarth’s other products. Again, describe your strategy giving consideration to all parts of the marketing mix. Be specific and complete.

Note: In all areas of your analysis, you should use a balance of qualitative and quantitative analysis.

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