From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales

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  • From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.
  • * From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.
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Assignment 3 Supply and Demand Concepts

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“Assignment 3: Supply and Demand Concepts
You have been hired by a new firm selling electronic dog feeders. Your client has asked you to gather some data on the supply and demand for the feeder, which is given below, and address several questions regarding the supply and demand for these feeders.
Price/Case Demand Supply
300 500 1800
270 600 1700
240 700 1600
210 800 1500
180 1000 1400
150 1100 1300
120 1200 1200
90 1300 1100
60 1400 1000
30 1500 900
10 1600 800
Your client has asked that you develop a report addressing the following questions so that you can present these findings to their Board of Directors:
Questions:
Construct a graph showing supply and demand in the electronic dog feeder market, using Microsoft Excel.
How are the laws of supply and demand illustrated in this graph? Explain your answers.
What is the equilibrium price and quantity in this market?
Assume that the government imposes a price floor of $180 in the feeder market. What would happen in this market?
Assume that the price floor is removed and a price ceiling is imposed at $90. What would happen in this market?
Now, assume that the price of feeders drops by 50%. How would this change impact the demand for feeders? Explain your answer and reconstruct the graph developed in question one to show this change.
Assume that incomes of the consumers in this market increases. What would happen in this market? Explain your answer and reconstruct the graph developed in question one to show this change.
Assume that the number of sellers decreases in this market. What would happen in this market? Explain your answer and reconstruct the graph developed in question one to show this change.
Explain the difference between a normal good and an inferior good. Would your answers to question 7 change depending on whether this good is a normal or inferior good? Why?
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James Confectioners: A Case Study

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1.Calculate the 12 ratios for James Confectioners for this year.
2How do the ratios that you calculated for this year compare to those that Ivey calculated for the company last year?
2b.What factors are most likely to account for those changes?
3.How do the ratios you calculated for this year compare to those of the typical company in the industry? Do you spot any areas that could cause the company problems in the future? Explain.
4.  Develop a set of specific recommendations for improving the financial performance of James Confectioners using the analysis you conducted in questions 1 to 3.
5. What pricing recommendations can you make to Telford and Ivey James?
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E-Commerce Marketing and Advertising Concepts – MIS 677 Assignment 2 – E-Commerce

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Reference Chapter for Assignment 2: Chapter 6: E-Commerce Marketing and Advertising Concepts
Use the above Online Consumer Purchasing Model and information provided to assess the effectiveness of an e-mail marketing campaign for a small-sized e-commerce company focused on sales of trendy apparel to the ages 18-26 young adult market in the United States.
For this e-mail marketing campaign:
The company purchased and used 100,000 e-mails @ 25 cents cost per e-mail address.
The expected click through rate is 15%
The conversion to customer rate is 10%
The loyal customer retention rate is 25% (for the purpose of this e-mail marketing campaign assume that a loyal customer makes two purchases).
The average sale is $60.00
The profit margin is 50%
In 4-pages, 1 in margins, and double spaced, Answer/Respond to the following:
  1. Does this e-mail marketing campaign produce a profit? (Must show all work to support answer to receive credit).
  1. Suggest some specific ways to increase the response rate to this e-mail marketing campaign.
  1. Are e-mail marketing campaigns effective? If not, why not? If yes, why are they effective and which specific types of e-mail marketing campaigns are most effective?
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Use the Internet or Strayer Library to research instances of whistleblowing in publicly traded companies within the last 12 months.

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Describe the key characteristics of a whistleblower, and briefly summarize one (1) researched instance of whistleblowing in one (1) publicly traded company within the last 12 months. Include the details of the issue that the whistleblower reported and the effect of the whistleblower’s actions on both the whistleblower himself and the company. Decide whether or not the whistleblower was justified in reporting the company’s actions. Provide a rationale for your response. Examine the extent to which the whistleblower would be protected under the Sarbanes-Oxley Act. Justify your response. Use at least two (2) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page lengt
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ENVIRONMENTAL ANALYSIS

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Write a five to six (5-6) page paper in which you:
  1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.
  2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
  3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
  4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
  5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4)
  6. strengths, weaknesses, opportunities, and threats for your company.
  7. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic
She also have a sample paper that she wants it to be formated exactly like it
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DEVELOPMENTAL AND ENVIRONMENTAL RISK FACTORS

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There are various risk factors—multiple environmental and developmental experiences—that may lead to criminal behavior. Some examples of these risk factors may include, but are not limited to, a history of violence, abuse or trauma, substance abuse, peer rejection, or cognitive limitations. These risk factors can be further broken down into the risk of impact to the individual, family, peer, and community.
Multiple protective factors have been identified as having a significant propensity to reduce risk. These factors include promoting strong attitudes against violence, success in academic achievement, and forming positive peer relationships. There is a significant amount of literature available that examines the salience of each risk and protective factor.
Using the readings for this module, the Argosy University online library resources, and the Internet, research environmental and developmental risk factors that may lead to criminal behavior. Select two peer-reviewed articles for use in this assignment.
In this assignment, you will take on the role of a supervisor at a juvenile detention center. You have been charged with training psychology interns on the salience of risk and protective factors. This is important information they must consider when assessing this population or providing treatment. You will utilize the selected articles to support your assertions.
As part of your training for the interns, you will create a scripted Microsoft PowerPoint presentation that covers the following:
  • Examine the risk factors and the various protective factors that may mitigate the level of risk.
  • Identify any gender differences that impact the salience of these factors.
Be sure to include detailed speaker’s notes that elaborate on the main points of each slide. Also include a title slide and a slide listing your references in APA format. Include complete reference details for your selected peer-reviewed articles.
Develop a 9–11-slide presentation in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.
By Wednesday, July 22, 2015, deliver your assignment to the M2: Assignment 2 Dropbox.
Assignment 2 Grading Criteria
Maximum Points
Developed a comprehensive presentation on the various risk factors influencing manifestation of criminal behavior and protective factors that mitigate these risks.
36
Examined the gender differences that impact the salience of these factors.
24
Supported statements with at least two external scholarly references.
20
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
20
Total:
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