Assignment 1: Discussion—International Workforce and Its Impact on Strategy Formulation

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The workforce management is far more complicated in companies with operations in multiple countries than their domestic counterparts. There are political, economic, social-cultural, technological, and legal issues that add substantial challenges to this naturally complicated task. Leadership styles and management practices vary from country to country, creating difficulties for people in units located in different countries to achieve corporate goals.
Using the Argosy University online library resources, locate a minimum of four different scholarly sources on leading international employees, international workforce development and labor law. Based on what you learned from them, discuss the following points related to these topics:
  • The recruitment and selection issues being faced by companies that have a presence in different cultures and countries
  • The importance of labor-management relations, and how they differ around the world
  • The importance of training and development programs, especially cultural training, when leading an international workforce
  • The impact of the above discussed issues on a successful strategy formulation
Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation
Do the following when responding to your peers:
  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.
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INTERNATIONAL BUS – Global Advertising and Brands

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Unlike an ad message created for one market and then used in another market, global marketing is created for a worldwide audience. Is there a connection between brands that are known throughout the world and global advertising? Does global advertising help to create global brands? Or does the creation of a global brand make global advertising possible? Which comes first? Explain your answer and give examples.
By Sunday, July 5, 2015, submit your responses to the appropriate Discussion Area. By Wednesday, July 8, 2015, comment on your peers’ responses with value-added comments that demonstrate your level of learning/understanding of the course material. Do the suggested reasons support the position on whether global advertising creates global brands / global brands make global advertising possible? Are the examples appropriate and do they support the argument?
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Porsche’s Analysis

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Read the Porsche case provided in the course materials section and describe the company’s history, products, and major competitors in a paragraph or two. Assess the financial performance and condition of the organization. Then, conduct a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. Finally, assess the quality of the decisions made by the company and provide recommendations for improvement. (NOTE: This will become part of your final paper).
Your paper must be five to six pages in length (excluding the title and reference pages), incorporate at least two scholarly sources from the Ashford University Library (other than the case and textbook), and be formatted according to APA style guidelines as outlined in the Ashford Writing Center.
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Review the industry ratios for the company using the Dun & Bradstreet® Key Business Ratios.

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Provide about 100 word summary Comparing the ratios for the company you selected with the appropriate industry ratios including profitability, solvency, and efficiency ratios shown on the Dun & Bradstreet® report.  Valencia
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Destin Corp. is comparing two different capital structure

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Destin Corp. is comparing two different capital structures. Plan I would result in 16,000 shares of stock and $100,000 in debt. Plan II would result in 13,000 shares of stock and $150,000 in debt. The interest rate on the debt is 6 percent. (a.) Ignoring taxes, compare both of these plans to an all-equity plan assuming that EBIT will be $90,000. The all-equity plan would result in 22,000 shares of stock outstanding. What is the EPS for each of these plans? (Round your answers to 2 decimal places. (e.g., 32.16)) EPS Plan I $ 5.25 Plan II $ 6.23 All equity $ 4.09 (b.) In part (a), what are the break-even levels of EBIT for each plan as compared to that for an all-equity plan? EBIT Plan I and all-equity $ _________ Plan II and all-equity $ _________ (c.) Ignoring taxes, at what level of EBIT will EPS be identical for Plans I and II? EBIT $ 22,000 (d-1) Assuming that the corporate tax rate is 40 percent, what is the EPS of the firm? (Round your answers to 2 decimal places. (e.g., 32.16)) EPS Plan I $ _________ Plan II $_________ All equity $ _________ (d-2) Assuming that the corporate tax rate is 40 percent, what are the break-even levels of EBIT for each plan as compared to that for an all-equity plan? EBIT Plan I and all-equity $ _________ Plan II and all-equity $ _________ (d-3) Assuming that the corporate tax rate is 40 percent, when will EPS be identical for Plans I and II? EBIT $ __________

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10–15 slides with 150–200 words in the notes page on Financial Statements: A Review

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Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas.
Mary Francis comes into your office later that morning.
“Good news! I think we’ve got strong potential investors!” Mary announces.
“That’s great!” you reply.
“And now, they are asking for financial information” Mary states.
“Ok, I could provide a 50-page analysis for them!” you say.
“That’s exactly what they don’t want. I’m beginning to notice that some of the investors don’t have a strong finance background, and the last thing we want to do is scare them off with too many financial figures” Mary explains. I would like for you to complete a presentation. However, I want you to keep it simple and clear. Using all 3 Financial Statements, please provide an analysis on Apix’s assets, liabilities, cash, and profit. As well, choose 2 additional components on each of the sheets, and provide your initial impression on the company financial situation. Do you think you could handle this?”
“Of course! I’ll get started on this right away.”
Mary also indicates that she would like between 10–15 slides with 150–200 words in the notes page.
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Pricing strategy – Compare actions taken against the marketing plan –

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From our most recently marketing plan for price strategy we created a new brand for a new segment. We came to conclusion that this will give us the opportunity to increase sales and revenue. Our clients are willing to pay 3,123 and $3,293 for our products in North America and $2,844 and $3,338. Our prices are comparable to our competition and will bring greater sales in the future. For the new evolution in North America we decided to bring the price down to $2.950 with a rebate of $100. While for our new brand NM.2 in North America we brought the price to $3,245 with a rebate of $150. We brought the price down where our clients will feel comfortable paying. Looking at the Pro-Forma we were able to increase our profits by doing these changes. Now our goal is to do better in quarter 8 and upcoming years.
-Discuss departures from the marketing plan, including justification and outcomes.
Lowering our prices was a great idea to go with because it is showing in our numbers for last quarter. Since our future investments are low we are thinking of contributing factor to our sales. Also increase out advertisement ads by one. We also felt that adding one more sales person in Los Angeles will also work to having and additional person making more sales. Lastly, investing in R&D will boost future investments so it would definitely be a good idea moving forward with.
-Review significant events that affected the company and/or market
Competition is taught and would say it is the most significant event that is affecting our company and market. We been changing the pricing to see what the outcomes would be and continue to monitor daily.
Pro-Forma Profitability of Marketing Division
  Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6 Quarter 7 Quarter 8
Revenues 0 0 410,008 1,496,915 2,901,999 2,859,249 4,655,525 0
Rebates 0 0 0 42,800 83,575 58,925 100,925 0
Cost of goods sold 0 0 248,114 866,040 1,447,771 1,468,422 2,183,199 0
Gross margin 0 0 161,894 588,075 1,370,653 1,331,902 2,371,401 0
Sales office leases 0 0 200,000 200,000 200,000 290,000 290,000 0
Sales force expense 0 0 323,478 251,000 251,000 389,569 362,000 0
Brand promotions 0 0 0 0 0 0 500 0
Special programs 0 0 0 0 0 0 0 0
Ad creation/revision 0 0 60,000 30,000 60,000 30,000 0 0
Point of Purchase Display expenses 0 0 0 400 200 400 400 0
Advertising expenses 0 0 91,078 69,644 501,658 719,113 719,113 0
Engineering cost for new brands 0 120,000 120,000 60,000 120,000 60,000 0 0
Market research 87,999 0 40,000 40,000 40,000 40,000 40,000 0
Operating expenses 87,999 120,000 834,556 651,044 1,172,858 1,529,082 1,412,013 0
Operating profit -87,999 -120,000 -672,662 -62,969 197,795 -197,180 959,388 0
Research and development costs 0 0 0 0 2,501,460 1,591,840 0 0
Set up costs for new sales offices 0 300,000 130,000 130,000 130,000 0 0 0
Net profit for division -87,999 -420,000 -802,662 -192,969 -2,433,665 -1,789,020 959,388 0
Cumulative net profit for division -87,999 -507,999 -1,310,661 -1,503,630 -3,937,295 -5,726,315 -4,766,927 -4,766,927
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Product Cycle Life

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Products tend to go through certain stages during their life on the market. There are particular marketing characteristics associated with each stage of this cycle. Identify products that best represent each particular stage. Support your selection with evidence characteristic of that particular stage.
Identify current products that are on the market today and discuss the following:
  • Select separate products as an example of each of the stages of the Product Life Cycle concept.
  • Provide evidence to support your position. Identify the marketing characteristics that are present for that particular life cycle stage with the product you selected.
  • Please try not to select a product that has already been posted by another student.
  • Challenge/ confirm other students’ responses with evidence of your own.
Be sure to provide supporting evidence for your statements.
Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.
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